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#31
Wake up and smell the concrete: the rise of alt perfumes

Floral meadows, orange trees, sex … the familiar smells of the perfume counter, right? How about concrete? That’s the inspiration behind Comme des Garçons’ latest perfume, released this week. With a flat bottle that looks like an off-cut of the Southbank Centre, it’s the kind of dressing-table addition that will appeal to design geeks fond of brutalism, who likely have a Marie Kondo approach to interior decor. On the Selfridges website, it’s described as “an exploration of destruction, construction and creation”.Along with continuing the tradition of hyperbole in the fragrance world, Concrete is part of a trend for scents that ostensibly ditch the usual palate and go for something, frankly, weirder. There’s Russian designer Gosha Rubskinskiy’s signature scent, designed to have the smell of skateboarding on a summer day, with “the smells of rubber and tar colliding”. Or Christopher Shannon’s, which he says is inspired by his “upbringing in working-class Liverpool; sulphur and copper scents mixed with the smell of food from the bustling streets and fresh citrus notes from a newly cleaned house.” Serge Lutens, the cult perfumer and makeup artist, might win the prize for most esoteric: Dent de Lait is designed to smell like the feeling of losing your first tooth. It even comes with a film with images of gap-toothed children, and artfully employed dental floss.

Read more at: http://www.queeniebridesmaid.co.uk/purpl...ses-online

http://www.queeniebridesmaid.co.uk/short...ses-online
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